{"id":4662,"date":"2022-02-15T19:25:54","date_gmt":"2022-02-15T19:25:54","guid":{"rendered":"https:\/\/smartbusiness.digital\/?page_id=4662"},"modified":"2023-02-16T15:02:47","modified_gmt":"2023-02-16T15:02:47","slug":"features","status":"publish","type":"page","link":"https:\/\/smartbusiness.digital\/ro\/features\/","title":{"rendered":"Produs"},"content":{"rendered":"
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SmartBUSINESS - PLATFORM\u0102 INOVATIV\u0102 pentru automatizarea proceselor de business bazate pe informa\u021bii comportamentale<\/strong>\u00a0(cod proiect 129017)<\/strong>
Proiect cofinan\u021bat din Fondul European de Dezvoltare Regional\u0103 prin Programul Opera\u021bional Competitivitate 2014-2020.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Produs<\/span><\/span><\/h2>\r\n\t\t\t\t\t\t\t

SmartBusiness ofer\u0103 cump\u0103r\u0103torilor o experien\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 \u0219i personalizat\u0103, cresc\u00e2nd v\u00e2nz\u0103rile magazinelor online.<\/span><\/p>


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Facem acest lucru prin afi\u0219area <\/span>produselor personalizate, unic pentru fiecare client.<\/span><\/p>


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Pe baza analizei comportamentului online, oferim fiec\u0103rui client recomand\u0103ri unice, personalizate, cu privire la produsele care se potrivesc cu preferin\u021bele \u0219i modelele de comportament ale acestuia.<\/span><\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\"image\"\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\"image\"\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Amprentarea precis\u0103 a utilizatorului f\u0103r\u0103 cookie-uri<\/span><\/span><\/h2>\r\n\t\t\t\t\t\t\t
Analiz\u00e2nd mai multe surse de date (hardware, software, modele de utilizare \u0219i multe altele), identific\u0103m \u00een mod unic fiecare utilizator \u0219i p\u0103str\u0103m datele lor pseudo-anonim, f\u0103r\u0103 cookie-uri.<\/span><\/span><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00cen\u021belegerea comportamentului utilizatorului<\/span><\/span><\/h2>\r\n\t\t\t\t\t\t\t

Pe baza interac\u021biunilor lor obi\u0219nuite online, le putem analiza \u0219i \u00een\u021belege comportamentul \u0219i preferin\u021bele. <\/span><\/span>
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Automatizarea proceselor de afaceri folosind RPA<\/span><\/span><\/h2>\r\n\t\t\t\t\t\t\t

Folosind func\u021biile de automatizare a proceselor, facilit\u0103m munca speciali\u0219tilor de marketing din magazinele online prin automatizarea proceselor repetitive, cum ar fi segmentarea clien\u021bilor, \u00een\u021belegerea comportamentului utilizatorilor, testarea A\/B, comunicarea comercial\u0103 \u0219i multe altele.<\/span><\/span>
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Maparea \u00een timp real a c\u0103l\u0103toriei unui utilizator<\/span><\/span><\/h2>\r\n\t\t\t\t\t\t\t

Colect\u0103m fiecare interac\u021biune, oric\u00e2t de mic\u0103 este, \u00een timp real, salv\u0103m fiecare c\u0103l\u0103torie a utilizatorului cu magazinul online \u0219i o leg\u0103m de amprenta utilizatorului respectiv.<\/span><\/span>
<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\"image\"\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\"image\"\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Analiza sentimentelor<\/span><\/span><\/h2>\r\n\t\t\t\t\t\t\t

M\u0103soar\u0103 atitudinea clientului fa\u021b\u0103 de aspectele unui serviciu sau produs pe care le descriu \u00eentr-un text, prin returnarea unui \u201escor\u201d care m\u0103soar\u0103 c\u00e2t de pozitiv sau negativ este textul, put\u00e2nd astfel observa satisfac\u021bia clientului fa\u021b\u0103 de marc\u0103 sau un anumit produs.<\/span><\/span>
<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Urm\u0103rirea ochilor<\/span><\/span><\/h2>\r\n\t\t\t\t\t\t\t

Tehnologia noastr\u0103 transform\u0103 mi\u0219c\u0103rile ochilor \u00eentr-un flux de date care con\u021bine informa\u021bii precum pozi\u021bia pupilei, vectorul de privire pentru fiecare ochi \u0219i punctul de privire. Apoi decodific\u0103 mi\u0219c\u0103rile ochilor \u0219i le transpune \u00een informa\u021bii utile.<\/span><\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\"image\"\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con\u0163inutul acestui material nu reprezint\u0103 \u00een mod obligatoriu pozi\u0163ia oficial\u0103 a Uniunii Europene sau a Guvernului Rom\u00e2niei. Pentru informa\u021bii detaliate despre celelate programe cofinan\u021bate de Uniunea European\u0103, v\u0103 invit\u0103m s\u0103 vizita\u021bi www.fonduri-ue.ro<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

SmartBUSINESS – INNOVATIVE PLATFORM for automating business processes based on behavioral information\u00a0(project code 129017)Project co-financed by the European Regional Development Fund through the Operational Program Competitiveness 2014-2020. Features SmartBusiness provides shoppers with an enhanced, personalized user experience, increasing the sales of online stores. We do this by displaying uniquely customized products for each client. Based […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-4662","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages\/4662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/comments?post=4662"}],"version-history":[{"count":87,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages\/4662\/revisions"}],"predecessor-version":[{"id":7014,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages\/4662\/revisions\/7014"}],"wp:attachment":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/media?parent=4662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}