{"id":4736,"date":"2022-02-15T20:23:01","date_gmt":"2022-02-15T20:23:01","guid":{"rendered":"https:\/\/smartbusiness.digital\/?page_id=4736"},"modified":"2022-08-05T10:58:56","modified_gmt":"2022-08-05T10:58:56","slug":"use-cases","status":"publish","type":"page","link":"https:\/\/smartbusiness.digital\/ro\/use-cases\/","title":{"rendered":"Moduri de utilizare"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4736\" class=\"elementor elementor-4736\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02491c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02491c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-421cba2\" data-id=\"421cba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8696a90 elementor-widget elementor-widget-image\" data-id=\"8696a90\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"logo-ue\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"95\" src=\"https:\/\/smartbusiness.digital\/wp-content\/uploads\/2022\/08\/Banner-www.smartbusiness.digital.svg\" class=\"attachment-medium_large size-medium_large wp-image-6257\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c485b1 tt-view-stacked tt-shape-rounded tt-heading-fill-color elementor-widget elementor-widget-tt-heading\" data-id=\"5c485b1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"logo-ue\" data-widget_type=\"tt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"section-heading style-one\">\r\n\r\n\t\t\t\t\t\t<!-- \/.icon-container -->\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"description\"><p><strong>SmartBUSINESS - PLATFORM\u0102 INOVATIV\u0102 pentru automatizarea proceselor de business bazate pe informa\u021bii comportamentale<\/strong><strong>\u00a0(cod proiect 129017)<\/strong><br \/>Proiect cofinan\u021bat din Fondul European de Dezvoltare Regional\u0103 prin Programul Opera\u021bional Competitivitate 2014-2020.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43df892 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43df892\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63a151a\" data-id=\"63a151a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bcb923 tt-view-stacked tt-shape-rounded tt-heading-fill-color elementor-widget elementor-widget-tt-heading\" data-id=\"9bcb923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"section-heading style-one\">\r\n\r\n\t\t\t\t\t\t<!-- \/.icon-container -->\r\n\r\n\t\t\t\r\n\t\t\t<h2 class=\"section-title\">E-commerce<\/h2>\r\n\t\t\t\t\t\t\t<div class=\"description\"><p><span style=\"font-weight: 400;\">Urm\u0103rind \u0219i \u00een\u021beleg\u00e2nd calea utilizatorilor \u00eentr-o aplica\u021bie web, \u00eenv\u0103\u021b\u0103m \u0219i \u00een\u021belegem modelele comportamentale ale utilizatorilor, astfel \u00eenc\u00e2t \u00een \u200b\u200bvizitele ulterioare s\u0103 livr\u0103m con\u021binut personalizat 1 la 1 \u00een func\u021bie de preferin\u021bele acestora.<\/span><\/p><p><span style=\"font-weight: 400;\">Motorul nostru de recomandare de produse se bazeaz\u0103 pe preferin\u021bele dvs. de consum \u0219i personalizeaz\u0103 comunica\u021biile pentru a se potrivi preferin\u021belor fiec\u0103rui client, utiliz\u00e2nd modelele noastre pentru a prezice \u0219i a ar\u0103ta \u00een mod inteligent produsele dorite. Folosim algoritmi predictivi \u0219i reguli de punctare pentru a v\u0103 sprijini \u0219i ajuta \u00een procesul de cre\u0219tere a v\u00e2nz\u0103rilor \u0219i pentru a asigura loialitatea clien\u021bilor pe termen lung.<\/span><\/p><p><span style=\"font-weight: 400;\">SmartBusiness ofer\u0103 informa\u021bii remarcabile \u0219i folose\u0219te c\u00e2t mai bine datele pentru a v\u0103 ajuta s\u0103 converti\u021bi mai mul\u021bi clien\u021bi poten\u021biali. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Motorul nostru sofisticat de recomandare analizeaz\u0103 informa\u021biile incluse \u00een feedul dvs. de produse, personalitatea poten\u021bialului cump\u0103r\u0103tor este apoi construit\u0103 din informa\u021biile derivate din interac\u021biunea acestuia cu marca dvs., inclusiv lucruri precum titluri, descrieri, disponibilitate, pre\u021b, precum \u0219i ac\u021biuni ale consumatorului, cum ar fi ad\u0103ugarea la lista de dorin\u021be sau cump\u0103rare.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d355a5\" data-id=\"0d355a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a84a2a tt-view-stacked tt-shape-rounded tt-heading-fill-color elementor-widget elementor-widget-tt-heading\" data-id=\"2a84a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"section-heading style-one\">\r\n\r\n\t\t\t\t\t\t<!-- \/.icon-container -->\r\n\r\n\t\t\t\r\n\t\t\t<h2 class=\"section-title\">Hybrid Retail<\/h2>\r\n\t\t\t\t\t\t\t<div class=\"description\"><p><span style=\"font-weight: 400;\">V\u0103 ajut\u0103m clien\u021bii s\u0103 aib\u0103 un mod similar de a ac\u021biona \u0219i de a cump\u0103ra ca \u00eentr-un mediu online, oferind o c\u0103l\u0103torie perfect\u0103 a cump\u0103r\u0103torului, care le permite clien\u021bilor s\u0103 schimbe platforme, dispozitive \u0219i canale, av\u00e2nd \u00een acela\u0219i timp o experien\u021b\u0103 de v\u00e2nzare cu am\u0103nuntul conectat\u0103 la multiple canale. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Folosind aplica\u021bia noastr\u0103 mobil\u0103, clien\u021bii t\u0103i pot face cump\u0103r\u0103turi \u00een magazine fizice f\u0103r\u0103 a avea niciun contact cu casele de marcat, put\u00e2nd scana \u0219i pl\u0103ti produsele direct cu telefoanele lor.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">SmartBusiness v\u0103 poate ajuta s\u0103 v\u0103 face\u021bi experien\u021ba de cump\u0103rare mai convenabil\u0103, relevant\u0103, oportun\u0103 \u0219i mai vizibil\u0103.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><strong>Pentru proprietarii de magazine:<\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00cen\u021belege\u021bi-v\u0103 mai bine clien\u021bii, av\u00e2nd acces la informa\u021bii comportamentale unificate online \u0219i offline. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Prezice\u021bi mai bine cu ce \u0219i c\u00e2nd s\u0103 v\u0103 actualiza\u021bi inventarul de produse \u00een func\u021bie de comportamentul clien\u021bilor dvs.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><strong>Pentru clien\u021bi:<\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Nu mai a\u0219tepta\u021bi la coad\u0103 pentru a plasa o comand\u0103, deoarece pute\u021bi s\u0103 scana\u021bi direct \u0219i s\u0103 v\u0103 baga\u021bi \u00een bagaj \u00een timp ce face\u021bi cump\u0103r\u0103turi.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Pl\u0103ti\u021bi cu orice combina\u021bie de carduri, Apple Pay \u0219i alte metode de plat\u0103 folosind carduri unice sau multiple.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Informa\u021biile de plat\u0103 sunt tokenizate \u0219i p\u0103strate de furnizorul de pl\u0103\u021bi pentru a maximiza securitatea \u0219i conformitatea cu standardele de securitate a datelor din industria cardurilor de plat\u0103.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Vezi produse recomandate \u0219i cele mai bune oferte personalizate doar pentru tine.<\/span><\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ee2ecf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ee2ecf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fd46b9\" data-id=\"9fd46b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3558ac1 elementor-widget elementor-widget-spacer\" data-id=\"3558ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cd3c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd3c13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fc4537\" data-id=\"3fc4537\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0759589 elementor-widget elementor-widget-text-editor\" data-id=\"0759589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con\u0163inutul acestui material nu reprezint\u0103 \u00een mod obligatoriu pozi\u0163ia oficial\u0103 a Uniunii Europene sau a Guvernului Rom\u00e2niei. Pentru informa\u021bii detaliate despre celelate programe cofinan\u021bate de Uniunea European\u0103, v\u0103 invit\u0103m s\u0103 vizita\u021bi <a href=\"https:\/\/www.fonduri-ue.ro\/\">www.fonduri-ue.ro<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SmartBUSINESS &#8211; INNOVATIVE PLATFORM for automating business processes based on behavioral information\u00a0(project code 129017)Project co-financed by the European Regional Development Fund through the Operational Program Competitiveness 2014-2020. E-commerce Following and understanding the users&#8217; path in a web application we learn and understand the users&#8217; behavioral models so that on subsequent visits to deliver personalized content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-4736","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages\/4736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/comments?post=4736"}],"version-history":[{"count":52,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages\/4736\/revisions"}],"predecessor-version":[{"id":6269,"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/pages\/4736\/revisions\/6269"}],"wp:attachment":[{"href":"https:\/\/smartbusiness.digital\/ro\/wp-json\/wp\/v2\/media?parent=4736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}